Also known as Rich The Kid, Black Boy Da Kid. Dimitri Leslie Roger, professionally known as Rich The Kid, is an American rapper, songwriter, and label founder of Haitian descent born in Queens, New York. He founded Rich Forever Music in 2016 and signed artists including Famous Dex and Jay Critch, while building his own catalogue with The World Is Yours (2018), The World Is Yours 2 (2019), Boss Man (2020), and Life's a Gamble (2024) across Interscope and RCA Records. On Instagram his feed reads as a tightly curated mix of luxury lifestyle, label moves, and the larger-than-life trap-era persona — engagement that fans commonly identify with the long-arc Rich Forever brand of hip-hop entrepreneurship rather than reactive personal content.
Deadline drove the conversation around Rich The Kid 🧟♂️ — 3 articles across 3+ outlets, focused on Voltage Launches Randall Emmett. With 12.0M followers and 3.19% engagement, reach and resonance both run above what its size predicts. Spikes like this usually convert into measurable follower inflow within 24–72 hours, strongest on high-resolution visuals and tight captions.
Followers, posts, and how @richthekid compares to peers in their tier
12.0M
Followers
3.19%
Engagement Rate
11
Posts
899
Following
Engagement Rate
3.19%
↑ 299% vs 5M–20M accounts
A
Low 0.48%Avg 0.80%High 1.05%
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Avg. Per Post
Likes
↑ 299% vs similar
377.0K
Comments
↑ 239% vs similar
4.7K
Reel Views
4.2M
Last 30 Days
Daily engagement & follower growth
Engagement
13.8M
↓ 9.8%
Net Followers
+485.2K
~+16.2K/day
381.7K
419.6K
457.5K
495.4K
533.3K
May 11May 17May 24May 31Jun 9
richthekid's Personality Signals
richthekid's MBTI Analysis
Based on @richthekid's Instagram activity analysis
E
S
T
P
ESTP
The Entrepreneur
AI INSIGHT
Rich The Kid's public footprint reads as ESTP — the operator-performer type who builds in real time. Founding Rich Forever Music in 2016 while keeping a steady release cadence and parallel feature work is typical of dominant extraverted sensing supported by introverted thinking: he reads what the moment needs and converts it into label moves rather than long-arc strategic plans.
His Instagram cadence reinforces the read — captions are short and stylised, brand collabs are filtered through clear taste signals, and reposts of label artists and feature partners consistently outperform pure self-promotion.
Fans commonly identify the Rich The Kid persona with the ESTP entrepreneur archetype — the rapper-CEO who turns the same competitive instinct into label moves and cross-genre features.
Strengths
+ Real-time creative instinct
+ Label-development deal-flow
+ Charismatic stage presence
Same Type
EminemMadonnaBruce Willis
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richthekid's Big Five Profile
Based on @richthekid's Instagram activity analysis
Openness76
Conscientiousness64
Extraversion84
Agreeableness60
Neuroticism54
— The Hustle Operator
AI INSIGHT
The profile leans toward a 'hustle operator' configuration — high extraversion shows in the constant feature work and Rich Forever label-promotion energy, while above-median openness reads in the willingness to crossover across trap eras and collab outside the typical algorithm bucket.
Mid-range conscientiousness fits the trajectory pattern — quick to move on opportunity but more reliant on collaborators for long-arc operational structure. Mid-range agreeableness fits the public posture across both peak-collab moments and high-profile beefs.
Mid-range neuroticism reads as the public composure across an unusually visible career arc that has included industry friction and label transitions.
High extraversion paired with above-median openness — the signature of a rapper-label-founder whose career arc rewards quick deal-flow and feature-game agility.
Engagement reads at 2.8% on a 11.6M follower base — above the rap-segment median; the unusually low post count (2 visible at scrape time) suggests an account managed for impact rather than constant presence.
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richthekid's Zodiac Sign
Based on @richthekid's birth date analysis
Cancer
Element
Water
Ruling Planet
AdaptiveLoyalEmotionalStrategic
AI INSIGHT
As a mid-Cancer (July 13), Rich The Kid carries the classical Cancerian blend of emotional sensitivity and protective loyalty. The Moon-ruled signature reads through his decade-plus loyalty to the Rich Forever ecosystem and the family-protective Queens roots — Cancer energy is associated with leading from emotional anchors rather than performative confidence.
2026 FORECAST
Saturn ingresses Aries in 2026, squaring his natal Cancer sun and triggering a structural maturation cycle around personal authority and the long-term Rich Forever legacy. Jupiter in Cancer (his sign) brings supportive transits across the entire year, favouring family-coded and community-rooted projects. Neptune ingresses Aries, asking him to evolve the trap-era persona into something with sharper executive direction.
Best Match
PiscesScorpioTaurus
Challenging
AriesLibra
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richthekid's Chinese Zodiac
Based on @richthekid's birth date analysis
CHINESE ZODIAC · 生肖
Monkey 猴
Year of the Monkey
InventivePlayfulSharpAdaptable
BAZI · 八字年柱
壬Water
申Monkey
Water Monkey
Water Monkey (壬申) · Year Pillar
Wood
0
Fire
1
Earth
1
Metal
1
Water
1
AI INSIGHT
Rich The Kid is born under the 壬申 (Water Monkey) year pillar — a signature associated with adaptive intelligence, fluid movement, and an ability to read industry currents. Hour pillar not verified; analysis based on year and month pillars only.
Water Monkey personalities are typified as quick-witted networkers who flow around obstacles rather than confront them head-on. The supporting 丁未 (Fire Goat) month adds creative warmth and a community-oriented streak, balancing the Monkey's fluidity with the Goat's relational instinct that supports label-building.
Monkey-year individuals are framed as resourceful, charming, and quick to learn new platforms — fitting Rich The Kid's pattern of staying on the algorithmic front edge across SoundCloud, streaming, and short-form video over the trap era.
2026 is 丙午 (Fire Horse) — Fire activates the chart's existing Fire (丁) element. Monkey and Horse have a neutral relationship, while Goat (his month branch) and Horse share a 六合 harmony tilt. Expect a major release window or label expansion.
The chart suggests his strongest moves come from cross-element balance and platform fluidity rather than head-to-head competition. The unusually balanced four-element distribution (Water, Metal, Fire, Earth all present, Wood missing) reads as someone with broad strategic optionality — the missing element is Wood, which acts as a 用神 (favourable element) for long-arc creative growth.
Best Match
Rat 子Dragon 辰Snake 巳
Challenging
Tiger 寅Pig 亥
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Quick answers about @richthekid's Instagram, personality and profile
How many Instagram followers does Rich The Kid 🧟♂️ have?
Rich The Kid 🧟♂️ has approximately 12.0M followers on Instagram as of January 1970, based on the latest tracked snapshot. Follower count and engagement rate update regularly on this page.
What is Rich The Kid's MBTI type?
Rich The Kid is commonly typed as ESTP (The Entrepreneur). Public reading of their Instagram activity and public persona aligns with the ESTP profile, though this is an inferred signal rather than an official test result.
What is Rich The Kid's personality archetype?
Rich The Kid's Big Five profile is commonly read as a The Hustle Operator type. This reflects public analysis of their content and behavior and is an inferred reading, not a formal personality assessment.
What is Rich The Kid's zodiac sign?
Rich The Kid's zodiac sign is Cancer, a Water sign. This is based on their birthday.
When is Rich The Kid's birthday?
Rich The Kid was born on July 13, 1992.
Where is Rich The Kid from?
Rich The Kid is from United States. They are widely known as a United States musician.
AI-generated analysis based on public Instagram activity. See Disclaimer.