Also known as Hailey Bieber, Hailey Baldwin. Hailey Bieber (born Hailey Rhode Baldwin) is an American model, businesswoman, socialite, and media personality born November 22, 1996, in Tucson, Arizona — daughter of actor Stephen Baldwin. She married Justin Bieber in September 2018 and gave birth to son Jack Blues in August 2024. Her major business venture is Rhode Skincare (founded 2022), known for the viral 'Glazed' lip-care line, which was acquired by e.l.f. Cosmetics in a $1 billion deal announced May 2025 — making her one of the most successful celebrity-founder beauty acquisitions of the decade. Beyond modeling, she has become a defining Gen-Z aesthetic-and-beauty influencer with viral terms like 'glazed donut skin' and 'strawberry girl makeup'.
People drove the conversation around Hailey Rhode Bieber — 3 articles across 2+ outlets, focused on Model / Entrepreneur. With 57.9M followers and 3.47% engagement, reach and resonance both run above what its size predicts. This kind of pickup typically lifts discovery for a short window — visual-first posts capture most of it.
Followers, posts, and how @haileybieber compares to peers in their tier
57.9M
Followers
3.47%
Engagement Rate
746
Posts
933
Following
Engagement Rate
3.47%
↑ 532% vs 20M+ accounts
A
Low 0.33%Avg 0.55%High 0.72%
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Avg. Per Post
Likes
↑ 532% vs similar
2.0M
Comments
↑ 425% vs similar
11.1K
Reel Views
12.7M
Last 30 Days
Daily engagement & follower growth
Engagement
60.5M
↓ 0.4%
Net Followers
+338.1K
~+11.3K/day
1.95M
1.98M
2.00M
2.03M
2.05M
May 11May 17May 24May 31Jun 9
haileybieber's Personality Signals
haileybieber's MBTI Analysis
Based on @haileybieber's Instagram activity analysis
E
S
F
J
ESFJ
The Caregiver
AI INSIGHT
Hailey Bieber is commonly typed as ESFJ — a reading reinforced by her family-first content brand, warm aesthetic-driven public presence, and consistent service-oriented framing of beauty as an accessible everyday craft. Her Instagram reads as typical of the type: aesthetic photo dumps, family-celebration cuts, brand-collab visuals woven into personal narrative.
The ESFJ signature also surfaces in her Rhode founder arc — building a beauty brand around relatable everyday rituals (lip care, glazed skin) rather than aspirational luxury — typical of figures who turn personal warmth into accessible product brands.
+ Multi-vertical career (model + entrepreneur + creator)
Same Type
Selena GomezTaylor SwiftJennifer Lopez
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haileybieber's Big Five Profile
Based on @haileybieber's Instagram activity analysis
Openness75
Conscientiousness78
Extraversion75
Agreeableness80
Neuroticism50
— The Aesthetic Founder
AI INSIGHT
Public data suggests Hailey reads as an Aesthetic Founder profile — high Conscientiousness paired with strong Agreeableness and Openness, matching her sustained Rhode brand-building. Reading her caption discipline and product strategy, she scores around 78+ on C/A.
Moderate Neuroticism reads as creative sensitivity — typical of public-figure entrepreneurs balancing personal life with brand pressure.
High Conscientiousness + Agreeableness with strong Openness — typical of celebrity-founder beauty brands whose business model depends on warm aesthetic discipline.
Rhode $1B acquisition places her in top decile of celebrity-founder beauty exits — typical of figures who build sustained product brands rather than just licensing personal name.
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Hailey is a Sagittarius (November 22 – December 21, born on the very first day of the sign), commonly associated with optimistic energy, adventurous brand-experimentation, and cross-cultural reach — traits public perception ties directly to Rhode's viral global expansion and her genre-fluid aesthetic content. Her Instagram reads as typical Sagittarius: warm performance content, joyful family-and-friend frames, and openness to brand-collab experimentation.
The Jupiter ruling planet shows up in her career arc — sustained growth from teen model to Rhode founder to $1B acquisition — typical of fire-sign creators whose careers expand outward over time.
2026 FORECAST
2026 brings Jupiter into Cancer activating Sagittarius's 8th house of partnerships — public perception reads this as a strong year for catalogue consolidation and possibly major Rhode-x-e.l.f. integration milestones. Saturn in Aries grazing the 5th house also supports creative-output expansion.
Best Match
AriesLeoAquarius
Challenging
VirgoPisces
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haileybieber's Chinese Zodiac
Based on @haileybieber's birth date analysis
CHINESE ZODIAC · 生肖
Rat 鼠
Year of the Rat
Quick-wittedResourcefulAdaptableCharming
BAZI · 八字年柱
丙Fire
子Rat
Fire Rat
Fire Rat (丙子) · Year Pillar
Missing: WoodMetal
Wood
0
Fire
1
Earth
1
Metal
0
Water
2
AI INSIGHT
Based on public birthday only (1996-11-22, hour unknown — hour pillar not verified), Hailey's chart reads as a Water-dominant profile with the Rat year-branch and Pig month-branch reinforcing emotional fluidity and intuitive aesthetic sensibility. Public data suggests deep audience-tuning, refined aesthetic taste, and adaptive brand-building — typical of Water-Rat-Pig combinations in beauty entrepreneurs.
The missing Wood and Metal suggest the chart benefits from creative-growth collaborators and disciplined operational partners — typical of celebrity founders paired best with experienced beauty-industry operators (e.l.f. acquisition team).
Water-dominant charts are commonly associated with emotional fluidity and audience-tuning intuition — traits widely noted in her Rhode brand voice that captured Gen-Z beauty zeitgeist.
The Rat year-branch reads as adaptive and resourceful, while the Pig month-branch adds warmth and audience-charm — a combination often associated with creators who pair tactical agility with deep audience trust.
The 丙午 Fire Horse year reinforces her Fire stem and creates 子-午 (Rat-Horse) clash with year branch — public perception reads this as a high-velocity year with both visibility opportunities and personal-brand pivot moments.
Public data suggests Hailey's chart benefits from Wood/Metal collaborators (creative growth directors, structured operators) — fitting the e.l.f. partnership model.
Best Match
Dragon 辰Monkey 申Ox 丑
Challenging
Horse 午Snake 巳
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Quick answers about @haileybieber's Instagram, personality and profile
How many Instagram followers does Hailey Rhode Bieber have?
Hailey Rhode Bieber has approximately 57.9M followers on Instagram as of May 2026, based on the latest tracked snapshot. Follower count and engagement rate update regularly on this page.
What is Hailey Bieber's MBTI type?
Hailey Bieber is commonly typed as an ESFJ (The Caregiver). Public analysis of her family-first content brand, warm aesthetic-driven public presence and accessible everyday-beauty framing through Rhode aligns with the ESFJ profile, though this reflects fan speculation and observed behaviour, not a verified personality test.
What is Hailey Bieber's zodiac sign?
Hailey Bieber's zodiac sign is Sagittarius. Born on 22 November 1996, the first day of the sign, she falls within the Sagittarius date range (22 November – 21 December), a Fire sign ruled by Jupiter and associated with optimism, adventurous brand-experimentation and cross-cultural reach.
When is Hailey Bieber's birthday?
Hailey Bieber, née Hailey Rhode Baldwin, was born on 22 November 1996 in Tucson, Arizona, USA, making her 29 years old in 2026. She is an American model, businesswoman and founder of the skincare brand Rhode, and the daughter of actor Stephen Baldwin.
Where is Hailey Bieber from?
Hailey Bieber is from the United States. Born in Tucson, Arizona, to actor Stephen Baldwin, she is an American model who founded the skincare brand Rhode — acquired by e.l.f. in a billion-dollar deal — and is married to singer Justin Bieber.
What is Hailey Bieber's Big Five personality archetype?
Public analysis suggests Hailey Bieber reads as 'The Aesthetic Founder' — high on Conscientiousness and Agreeableness with strong Openness. This interpretation is based on her sustained Rhode brand-building rather than a formal assessment, and reflects observed posting patterns, not a verified test result.
AI-generated analysis based on public Instagram activity. See Disclaimer.
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