GUCCI (@gucci) Instagram profile picture

GUCCI Instagram Stats

@gucci

50.6M followers

Luxury Fashion Brand
🇮🇹 Italy
Also known as Gucci, House of Gucci, Guccio Gucci S.p.A.. Gucci is an Italian luxury fashion house founded in 1921 by Guccio Gucci in Florence, Italy, headquartered in Florence and now part of the Kering Group. One of the world's most valuable and recognizable luxury brands, Gucci's product range covers ready-to-wear, leather goods, footwear, accessories, jewelry, fragrances, and home goods. The brand has had iconic creative directors including Tom Ford (1994-2004), Frida Giannini (2006-2014), Alessandro Michele (2015-2022), Sabato De Sarno (2023-2024), and Demna Gvasalia (announced 2025). This Instagram is the global brand channel — runway shows, campaign visuals, ambassador content, and craftsmanship cuts. As of 2025, the account is one of the largest fashion brand accounts on Instagram.

gucci's Follower Count & Growth

Followers, posts, and how @gucci compares to peers in their tier

50.6M
Followers
0.21%
Engagement Rate
349
Posts
4
Following
Engagement Rate
0.21%
61% vs 20M+ accounts
D
Low 0.33%Avg 0.55%High 0.72%
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Avg. Per Post
Likes
61% vs similar
106.9K
Comments
49% vs similar
1.1K
Reel Views
4.5M
Last 30 Days
Daily engagement & follower growth
Engagement
2.0M
44.3%
Net Followers
+47.4K
~+1.6K/day
41.4K
59.0K
76.5K
94.1K
111.7K
May 11May 17May 24May 31Jun 9

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gucci's Engagement Rate Benchmarks

How @gucci compares across follower tiers

TierLowAverageHigh
1K–5K 2.40%4.00%5.20%
5K–20K 1.80%3.00%3.90%
20K–50K 1.40%2.40%3.10%
50K–100K 1.20%2.00%2.60%
100K–500K 1.00%1.60%2.10%
500K–1M 0.85%1.40%1.80%
1M–5M 0.65%1.10%1.45%
5M–20M 0.48%0.80%1.05%
20M+ 0.33%0.55%0.72%

How is engagement rate calculated? →

GUCCI — Frequently Asked Questions

Quick answers about @gucci's Instagram, personality and profile

How many Instagram followers does GUCCI have?

GUCCI has approximately 50.6M followers on Instagram as of May 2026, based on the latest tracked snapshot. Follower count and engagement rate update regularly on this page.

What is Gucci?

Gucci (Guccio Gucci S.p.A.) is an Italian luxury fashion house headquartered in Florence, Italy. One of the world's most valuable luxury brands, it produces ready-to-wear, leather goods, footwear, accessories, jewelry and fragrances, and is part of the French Kering group.

When was Gucci founded?

Gucci was founded in 1921 in Florence, Italy, when Guccio Gucci opened a leather-goods and luggage shop. It grew into a global luxury house under his son Aldo Gucci and became emblematic of Italian craftsmanship and the post-war Italian economic boom.

Who founded Gucci?

Gucci was founded by Guccio Gucci (1881–1953), an Italian businessman who drew on his experience handling luggage for wealthy guests at London's Savoy Hotel. He opened his first store in Florence in 1921, building the brand around fine leather goods.

Who owns Gucci?

Gucci is owned by Kering, the French multinational luxury group, which acquired full control of the house in 2004 (after PPR/Kering's stake-building from 1999). Gucci remains Kering's largest and most profitable brand, headquartered in Florence.

What is the Gucci Instagram account?

The @gucci Instagram is the official global channel of the Gucci fashion house. It posts runway shows, seasonal campaign visuals, brand-ambassador content and craftsmanship cuts, and is one of the most-followed luxury fashion accounts on the platform.

AI-generated analysis based on public Instagram activity. See Disclaimer.