Fortnite (@fortnite) Instagram profile picture

Fortnite Instagram Stats

@fortnite

26.9M followers

Video Game / Brand
🇺🇸 United States
Also known as Fortnite Battle Royale, Fortnite Save the World. Fortnite is an online video game developed and published by Epic Games (headquartered in Cary, North Carolina, USA), launched July 25, 2017. The cultural phenomenon began as 'Save the World' (PvE) and exploded with 'Battle Royale' free-to-play mode, becoming one of the most-played and most-monetized games globally with hundreds of millions of registered accounts. Known for celebrity crossovers (Travis Scott, Marshmello, Eminem live concerts), brand IPs (Marvel, Star Wars, Dragon Ball), and a chapter/season content cycle. This Instagram (27.5M followers) is the official game account — season trailers, item-shop drops, esports highlights, and crossover-event teasers.

fortnite's Follower Count & Growth

Followers, posts, and how @fortnite compares to peers in their tier

26.9M
Followers
0.28%
Engagement Rate
4.7K
Posts
100
Following
Engagement Rate
0.28%
50% vs 20M+ accounts
D
Low 0.33%Avg 0.55%High 0.72%
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Avg. Per Post
Likes
50% vs similar
73.6K
Comments
40% vs similar
1.1K
Reel Views
2.0M
Last 30 Days
Daily engagement & follower growth
Engagement
1.8M
30.5%
Net Followers
25.1K
~838/day
47.1K
54.0K
60.9K
67.8K
74.7K
May 11May 17May 24May 31Jun 9

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fortnite's Engagement Rate Benchmarks

How @fortnite compares across follower tiers

TierLowAverageHigh
1K–5K 2.40%4.00%5.20%
5K–20K 1.80%3.00%3.90%
20K–50K 1.40%2.40%3.10%
50K–100K 1.20%2.00%2.60%
100K–500K 1.00%1.60%2.10%
500K–1M 0.85%1.40%1.80%
1M–5M 0.65%1.10%1.45%
5M–20M 0.48%0.80%1.05%
20M+ 0.33%0.55%0.72%

How is engagement rate calculated? →

Fortnite — Frequently Asked Questions

Quick answers about @fortnite's Instagram, personality and profile

How many Instagram followers does Fortnite have?

Fortnite has approximately 26.9M followers on Instagram as of May 2026, based on the latest tracked snapshot. Follower count and engagement rate update regularly on this page.

What is Fortnite?

Fortnite is an online video game and game platform developed and published by Epic Games. Launched in 2017, it became a global cultural phenomenon, best known for its free-to-play Battle Royale mode where up to 100 players compete to be the last one standing.

When was Fortnite released?

Fortnite was released on 25 July 2017, beginning with the cooperative 'Save the World' mode. Its free-to-play Battle Royale mode followed on 26 September 2017 and quickly drew over 125 million players within its first year, driving the game's mainstream success.

Who developed Fortnite?

Fortnite was developed and published by Epic Games, the studio behind the Unreal Engine, headquartered in Cary, North Carolina, USA. Epic operates the game as a live service with ongoing chapters, seasons and frequent content updates across multiple modes.

What are the main Fortnite game modes?

Fortnite includes several modes that share one engine: Battle Royale (last-player-standing PvP), Save the World (co-op tower defence), Creative and LEGO Fortnite (open-world building), plus Rocket Racing, Fortnite Festival and Fortnite Ballistic, expanding it into a broad game platform.

What is the Fortnite Instagram account?

The @fortnite Instagram is the official game channel run by Epic Games. It posts season trailers, item-shop drops, esports highlights and crossover-event teasers featuring IPs such as Marvel and Star Wars and concerts from artists like Travis Scott and Marshmello.

AI-generated analysis based on public Instagram activity. See Disclaimer.