adidas Football (@adidasfootball) Instagram profile picture

adidas Football Instagram Stats

@adidasfootball

34.8M followers

Brand
🇩🇪 Germany
Also known as Adidas Football. adidas Football is the global football vertical of adidas AG, headquartered in Herzogenaurach, Germany — the parent brand was founded in 1924 and registered as adidas AG in 1949 by Adolf 'Adi' Dassler. This Instagram channel is the official football-only feed (35.6M followers, 3.8K posts, ER ~0.44%) covering boots, kits, signature athletes, and World Cup campaigns. Content reads as classic global sports-brand cadence: campaign drops, athlete partnerships (Bellingham, Mbappé), and tournament-cycle storytelling — distinct from the main @adidas account.

adidasfootball's Follower Count & Growth

Followers, posts, and how @adidasfootball compares to peers in their tier

34.8M
Followers
1.27%
Engagement Rate
3.9K
Posts
933
Following
Engagement Rate
1.27%
130% vs 20M+ accounts
A
Low 0.33%Avg 0.55%High 0.72%
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Avg. Per Post
Likes
130% vs similar
438.4K
Comments
104% vs similar
2.4K
Reel Views
10.3M
Last 30 Days
Daily engagement & follower growth
Engagement
9.9M
12.8%
Net Followers
+90.1K
~+3.0K/day
203.7K
263.0K
322.3K
381.5K
440.8K
May 11May 17May 24May 31Jun 9

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adidasfootball's Engagement Rate Benchmarks

How @adidasfootball compares across follower tiers

TierLowAverageHigh
1K–5K 2.40%4.00%5.20%
5K–20K 1.80%3.00%3.90%
20K–50K 1.40%2.40%3.10%
50K–100K 1.20%2.00%2.60%
100K–500K 1.00%1.60%2.10%
500K–1M 0.85%1.40%1.80%
1M–5M 0.65%1.10%1.45%
5M–20M 0.48%0.80%1.05%
20M+ 0.33%0.55%0.72%

How is engagement rate calculated? →

adidas Football — Frequently Asked Questions

Quick answers about @adidasfootball's Instagram, personality and profile

How many Instagram followers does adidas Football have?

adidas Football has approximately 34.8M followers on Instagram as of May 2026, based on the latest tracked snapshot. Follower count and engagement rate update regularly on this page.

What is adidas Football?

adidas Football is the global football (soccer) vertical of the German sportswear company adidas. On Instagram it is one of the largest football brand accounts, posting boots launches, kit reveals, athlete partnerships and match-day campaigns aimed at players and fans worldwide.

Who owns adidas Football and when was adidas founded?

adidas Football is run by adidas AG, the German multinational founded in 1924 by Adolf Dassler and formally registered as adidas in 1949. It is one of the world's largest sportswear manufacturers and a major football-kit and boot supplier.

Where is adidas based?

adidas is based in Herzogenaurach, Bavaria, Germany, where adidas AG is headquartered. The adidas Football account operates as the brand's global football channel from this parent company.

What does adidas Football post on Instagram?

adidas Football's Instagram posts boot and kit launches, sponsored-athlete content, national-team and club partnerships, and football culture campaigns. The feed centres on product reveals and player storytelling rather than personal content, driving high engagement around launches.

AI-generated analysis based on public Instagram activity. See Disclaimer.